My Food Bag CEO awarded top honour

Press Release – My Food Bag

Media release

Friday 14 September, 2018

My Food Bag CEO awarded top honour at TVNZ-NZ Marketing Awards

My Food Bag CEO Kevin Bowler has been inducted into the TVNZ-NZ Marketing Hall of Fame, one of the most prestigious honours in marketing.

Announced on Thursday night at the TVNZ-NZ Marketing Awards in Auckland, the accolade is awarded to individuals who have made an exceptional contribution to the New Zealand marketing industry.

Bowler, who was appointed CEO of My Food Bag earlier this year, was applauded for his finely-tuned marketing skills and ability to motivate others to excel. He joins past inductees Theresa Gattung, John MacDonald and Joan Withers, amongst others.

“It’s a huge honour to be part of the TVNZ-NZ Marketing Hall of Fame. I’ve been fortunate to work with brilliant teams during my career, who have inspired me and taught me as much about leadership, creativity and marketing as I have them,” said Bowler.

Renowned as a leader and innovator, Bowler’s experience covers a diverse range of industries in both New Zealand and internationally.

Under his tenure as CEO of Tourism New Zealand the international visitor sector grew more than 30 percent to be New Zealand’s biggest export earner. Prior to his role at My Food Bag, he served as Chief Executive Officer of Frucor Suntory.

Established 27 years ago, the TVNZ-NZ Marketing Awards recognise and celebrate the skills, expertise and work of marketing professionals that result in great business outcomes for their organisations and provide thought leadership for the industry.


About Kevin Bowler

Kevin has held CEO positions since 2007, most recently joining Frucor Suntory as CEO in 2016. He has extensive marketing and business leadership experience spanning fast moving consumer goods, technology and media brands.

In 2009, Kevin was appointed CEO for Tourism New Zealand. Here Kevin transformed Tourism New Zealand to be a digitally led and integrated marketing communications business, which had a clear mission and values. During his time at Tourism New Zealand, the international visitor sector grew over 30 percent to be New Zealand’s biggest export earner, worth more than $13b annually and attracting over 3.6m overseas visitors each year.

Kevin continued to evolve the successful ‘100% Pure New Zealand’ campaign repurposing it for a digital media world using it as a platform to position New Zealand as an aspirational destination. Other highlights from his time at Tourism New Zealand included successfully leveraging New Zealand’s hosting of the 2011 Rugby World Cup, and the series of three Hobbit films which showcased New Zealand’s natural beauty through film. Kevin says, “Connecting New Zealand with Middle Earth was a unique opportunity which Tourism New Zealand grasped with both hands using the wildly successful films to build more excitement and desire to travel to New Zealand among potential travellers, to see Middle Earth for themselves.”

Kevin is qualified with a Bachelor of Management Studies from the University of Waikato. He will become Kevin “Bacon” Bowler, continuing My Food Bags tradition of adding a foodie middle name when joining the team.

Kevin is a father to two daughters and is based in Auckland.

About My Food Bag, Bargain Box & Fresh Start with Nadia:

My Food Bag launched its home delivery service into New Zealand in 2013. Customers order online and receive food bags containing recipes for a week’s main dinner meals. The bags contain best in season, fresh ingredients that are locally sourced where possible.

All My Food Bag recipes are developed according to co-founder Nadia Lim’s Nude Food philosophy of ignoring the hype, trusting your instincts and eating real food.


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