A big deal for little teams: The Big Little Sponsorship

Press Release – AA Insurance

Auckland 12 June 2018 – Former All Black Keven Mealamu is getting behind a campaign to give a sporting boost to one lucky Auckland primary school – helping to shape some of our sporting heroes of the future.

The programme devised by AA Insurance with support from Eden Park Trust, called “The Big Little Sponsorship – a Big Deal for Little Teams”, gives primary schools across the region the chance to win $10,000 worth of sports equipment and a sports turf upgrade from the groundies who keep Eden Park in tip top condition.

The winning school will host Keven Mealamu at a reveal party for its revamped grounds. And 20 lucky students from the winning school will also get a VIP tour of Eden Park.

Keven is an advocate for kids getting involved in sport from an early age.

“The Big Little Sponsorship is a cool way to champion sport in schools and help invigorate the passion for sport.”

“It’s good for kids to play sport: they talk to people and learn to work together. They also learn respect for their team mates and opposition. And they learn that it takes hard work to achieve something worth achieving,” he says.

However, Keven says the most important thing is having fun. “You don’t have to take things too seriously – parents need to remember that too!”

People can nominate their chosen school from 9 June at the AA Insurance website: www.aainsurance.co.nz/big-little

Entries close on 16 July. A judging panel of representatives from Eden Park Trust, AA Insurance and campaign ambassador, Keven Mealamu will select the Big Little Sponsorship winner at Eden Park on 24 July. The winning primary school’s reveal party will take place on 20 August.

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