In Fisher & Paykel We Trust

Press Release – Fisher And Paykel

25 May 2018

Fisher & Paykel has been awarded the 2018 Reader’s Digest ‘Most Trusted Brand’ in three categories Large Kitchen Appliances, Cooking Appliances, and Laundry Appliances.

Fisher & Paykel are proud to announce they have been voted one of the most trusted brands in the latest Reader’s Digest Most Trusted Brands survey.

This year, the previous Whitegoods category, which Fisher & Paykel had won for 17 consecutive years, has been split into three: Large Kitchen Appliances, Cooking Appliances and Laundry Appliances – and Fisher & Paykel was voted most trusted brand in all three.

Fisher & Paykel’s Chief Operating Officer New Zealand Distributor, Mark Baillie says that being ranked on the Reader’s Digest Most Trusted Brands list is a nod to the company’s quality products, heritage and the families upon which a strong and stable business has been built.

“Large kitchen appliances are one of the slowest moving consumer goods and the average home owner only changes their kitchen appliances approximately twice in a lifetime, so being consistently ranked on the Trusted Brands list is a great achievement for Fisher & Paykel,” says Baillie.

Designed and developed in their Dunedin and Auckland Design centres for all global markets, Fisher & Paykel’s cooking, refrigeration, laundry and dishwashing products are designed to match one another and have an illustrious history in New Zealand, including the category changing flagship DishDrawer™ Dishwasher.

While Fisher & Paykel have been pioneers of groundbreaking, functional and attractive design in New Zealand for more than 80 years, the company’s commitment to innovation and design means they are now making a mark on the global premium appliance market.

“Quality and innovation has always been the backbone of our brand. Our success in our home market of New Zealand has led to Fisher & Paykel growing to become a global company available in the UK, Europe, Australia, USA, and China,” says Baillie.

In April, Fisher & Paykel showcased its current and future range of appliances at EuroCucina for the first time. The prestigious international kitchen fair, which attracted more than 300,000 visitors, is part of Salone del Mobile and Milan Design Week and a leading platform for the world of interiors across all markets – residential, contract, development and hospitality.

Fisher & Paykel’s debut launch at EuroCucina included a number of exciting new product introductions for 2018 including Integrated Column Refrigerators and Freezers that launch globally this year. These products offer true modular flexibility alongside extraordinary foodcare with ActiveSmart™ technology and Variable Temperature Zones.

Reader’s Digest Trusted Brand Survey is itself now a global brand, with the survey conducted every year in dozens of countries around the world. The Trusted Brand logo is an internationally recognised symbol of quality for both consumers and retailers.

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