Press Release – Auckland Transport
Auckland’s Summer Cycling Programme Wins 2014 Best Cycling Promotion
Auckland Transport says winning the CAN Cycle Friendly Awards 2014 Best Cycling Promotion is superb feedback and further proof it’s on the right track.
The winners of the national walking and cycling awards have been announced at the 2WALKandCYCLE 2014 Conference in Nelson. Auckland Transport’s Cycling’s the Go Summer Programme has been presented with the top award for Best Cycling Promotion.
The Cycling’s the Go Summer Programme delivered 73 events during February and March this year including the inaugural Ciclovia on Quay, guided bike rides, cycle training courses and local events for families.
Matthew Rednall, Acting Walking and Cycling Manager, says Auckland Transport’s two-pronged strategy of building cycleways and encouraging people to cycle is gaining momentum and it’s nice to be acknowledged by the Cycling Advocates Network (CAN).
“An integrated media campaign with five ‘real people’ encouraged Aucklanders to improve their cycling skills by showing that ‘people like them’ go to cycle training courses and events. Advertisements and online videos showed potential trainees what the experience would be like and helped overcome any hesitancy to attend.
Mr Rednall says more than 900 adults learned to cycle safely at Cycling’s the Go cycle training courses during the 2013/14 spring and summer period. In additional to more than 9000 children trained at school through the Bike Safe programme.