Press Release – Paul Blomfield
Exclusive designer shows and a fabulous fashion lawn will put the focus on the BMW NZ Polo Open finals as the chic place to be this February.
For the first time in New Zealand polo’s 36 year history, the typically invite-only tournament will have some tickets available to the general public in a bid to increase national awareness of the sport.
Auckland Polo Club event director Amy Calway says February’s polo finals day will be the most glamorous day out this year and the club wants lots of people to get interested in the sport.
“In the past the polo has been ultra exclusive, but we want all New Zealanders to get into the game and to have more people experience the fun, interactive day out,” says Calway.
A spotlight on style during the day will take place in the form of a fashion lawn showcasing designers such as Ted Baker, TK Store, Rodd & Gunn and Adrian Hailwood, and a fashion in the field competition.
Polo fashion director Lulu Wilcox says polo and fashion go hand in hand so it makes sense for style to take centre stage this year to attract more interest to the tournament.
“Style and sophistication, fashion and glamour have always been a part of a day at the polo so these new attractions fit perfectly, with the added bonus of appealing to a wider crowd,” says Wilcox.
The fashion in the field celebrity judges, Colin Mathura-Jeffree, Owen Glenn, Aja Rock, Myken Stewart, Sophia Nash and Oliver Driver will be on the lookout for not just those dressed to impress but also for people in polo appropriate attire.
“There will be a prize for the best shoes for stomping the divots, so the judges will be looking for wedges and even glam sandals as opposed to high heels and skinny stilettos,” says Wilcox. “Think Julia Roberts at the polo in Pretty Women.”
Helicopter flights, an afternoon cruising on a super yacht and high value goodie bags are all up for grabs for those who make the right impression on the judges.
Alongside the polo, fashion shows and style-spotting there will be the hugely popular BMW vs polo pony vs jockey race, the opportunity for guests to test drive BMWs and a hair and make-up powder room to keep spectators looking polished all day.
Tickets and Corporate Packages are available to the public now through iTicket.co.nz.
The BMW NZ Polo Open is proudly supported by Veuve Clicquot, Bayleys, Rodd & Gunn, Vodafone, Heineken, Verifone and Mitavite.