Press Release – Tourism New Zealand
Visitor arrivals from Asia remained strong in November, with China, Japan, Indonesia and Korea all showing strong growth. The increase in arrivals from Japan, up 3.3 per cent in November, indicates on-going recovery in the market. Chinese arrivals grew 17.6 per cent for the month, seeing China overtake the United Kingdom to become New Zealand’s second biggest source of visitors in the November year.
“It is now more than a year since we started seeing significant growth from the China market, and while we anticipate the growth to continue it is unlikely that we will see the huge percentages continue.
“Over the past year, this route has witnessed a flight frequency increase from three times weekly to daily. The recent MOU signed with China Southern, and the daily flights between China and Auckland that started in November 2011, will help support this continued growth.
“China represents a huge growth opportunity for New Zealand. The challenge for the industry in 2013 will be to increase awareness of the range of activities and experiences – and encourage Chinese visitors to stay longer and do more while they are here.”