Press Release – Frequency Media
Off the back of painting eight of the giant tanks down in Auckland’s Silo Park, Askew One (Elliot O’Donnell) is embarking on a new venture, collaborating with Auckland skate brand Arcade to create a limited run of exclusive skate board deck designs.
To celebrate the release, Arcade will hold a launch party on Wednesday 12 December from 6–9PM at their Cross St store in central Auckland. The two Askew One designed decks will be available for purchase on the night, and exclusively from the store until sold out.
Opening in 2011, the independent skate shop has drawn on the cultural heritage of Auckland, quickly becoming a staple in the scene – hosting art exhibitions, skate competitions, music performances and product launches, and amassing a solidcrew for whom the shop is a second home.
“My collaboration with Arcade actually started mid-year when they invited me topaint the shop window,” says Askew. “I’ve watched them as they have worked closely with a handful of local artists during the past year and I respect that. I think despite the fact they are a young and small locally owned store, their decision making about what they get involved in and how they engage the local community is driven by what they believe versus what may be the easiest commercial route. I like to work that way too and so it’s only natural that we can come together like this.”
Askew has lived around the K’Rd area for most of the last decade, and has always loved the aesthetic and potential of Cross Street, seeing it as a good fit to launch the boards.
“I think these guys were brave setting up a retail space down there but someone had to lead the way,” he says. “I really enjoy that they are a skate focused outlet too; it’s awesome to see the store become a hub for the emerging generation of kids skating and I look forward to seeing people skate or collect these decks.”
ASKEW x ARCADE SKATE BOARD DECK LAUNCH
Wednesday 12 December
6.00 – 9.00PM
Arcade Skate Shop, 22c Cross Street, Auckland