Press Release – Campaign for Wool
Fill your living environments with wool and do it in style. That was the message from the Campaign for Wool at Shear Brilliance on Monday and one that will continue to be passed on in the future.
The Campaign hosted The Prince of Walesat Shear Brilliance – a wool showcase at The Cloud, Queens Wharf, Auckland. At the event, Prince Charles proudly wore his New Zealand wool suit and told exhibitors New Zealand is globally recognised for the quality of its wool.
The message that wool can fill more than just a closet was evident by the wide range of exhibitors and guests. The Campaign hosted dignitaries, VIPs from architectural, interior and related industries at this special exhibition. It was an opportunity to show New Zealand’s creativity and innovation with woollen textiles and products.
“From a carpet couch to a wool peg necklace, from grass grown on wool dags to Tiki artwork on Merino, from Zambesi’s carpet bag to the loftiness of wool knops,” says Stephen Fookes, Chair, Campaign for Wool New Zealand. “The wool industry also has a long and dedicated research capability creating a constant flow of innovations and new opportunities for users. This is useful for the architectural and interior professionals to see. I challenge them to consider the attributes of wool when they are specifying fitouts.”
“Natural and renewable, wool is a perfect fit for the more environmentally conscious consumers of today.”
This event comes just three days after the significant announcment that Federated Farmers will publically support the Campaign for Wool. As stated in the media release on Friday, Federated Farmers is convinced wool is on the cusp of a renaissance.
“Natural fibres, like wool, are the most sustainable things we can put into our homes and businesses, or on ourselves for that matter. The global wool industry has been on the back foot and as farmers, we realise the need for us to get on the front foot.” says Jeanette Maxwell, Federated Farmers Meat & Fibre chairperson.