Press Release – Newmarket Business Association
Auckland’s second largest retail centre is shrugging off the worst effects of the global economic downturn.
At this week’s AGM, Newmarket Business Association Chief Executive Ashley Church said recent research has indicated a consistent improvement over the past couple of years in Newmarket’s fortunes as a major shopping destination.
“Newmarket is holding its own and pushing ahead, against the odds” says Mr Church.
Despite suggestions that it might have lost its crown, retail sales in the area have grown by 6.5 per cent over the past year. Newmarket has also maintained its position as New Zealand’s premium shopping destination. Compared to its major competitors, the average spend or transaction value in Newmarket was over $69, well ahead of Ponsonby ($49.75), the CBD ($47.50) and Sylvia Park ($50.39).
“Although we are still in the midst of a significant downturn and uncertainty in the global and national economies, Newmarket is still in good heart and achieving growth against the trend”
While Newmarket’s branding as the ‘Fashion Capital’ of New Zealand has been a huge success, the move to adopt a more inclusive strategy – which focuses on the concept of ‘experience’ – is already getting results.
“Recent trends in retail foot traffic confirm that while we aren’t exactly in a boom we’re holding our own under some of the toughest conditions in a generation” says Mr Church.
The Association’s comprehensive Events Strategy has also played a major role by creating a series of high profile events and promotions which generate spending outcomes for members.
Interestingly, a recent Association membership survey indicated that 36 per cent of the businesses in Newmarket had chosen the precinct for their head office or flagship stores indicating the high regard which is held for the business district.
With a new-look brand, new premises and a new Board, the Newmarket Business Association is confident that it will continue to build on the foundations which have been established.