Press Release – Ranga
She’s fiery, she’s outgoing, she’s got long ginger curls that tumble down her back – and as of this week, Farris Bredenkamp is officially New Zealand’s Next Top Ranga.

Farris Bredenkamp is New Zealand’s Next Top Ranga.

The Auckland woman beat 92 others in a national Facebook campaign and received over 7,500 votes to win the copper-encrusted crown.

Bevan Wait, co-director of Ranga -the Ginger beer company behind the search for the country’s most fabulous ginger – was “completely stoked” with the amount of attention the campaign received.

“We didn’t do any advertising for the competition at all – we just put it up on Facebook and it went viral,” he says.

“Farris is a real laugh – she’s classic. She’s perfect to be the face of Ranga.”

“The competition was all about being ginger and proud of it.”

Bredenkamp wins a new iPad and will contribute to an online Ranga blog.

More than 25,000 people from around the world cast their vote for their favourite red-headed candidate.

Launched in May, Ranga Ginger Beer – with it’s “refreshingly feisty” tagline – uses marketing initiatives to “help ginger people feel good”.

Ranga Ginger Beer can be found at Countdown and is best “served cold over ice with a dash of lime and a couple of you ginger-haired friends”.